ince unveiling its concerts app in May 2018, MelodyVR has worked on immersive shows by acts such as The Who, Rag’N’Bone Man, Sigrid, Liam Payne, Post Malone and The Streets. It stepped up its operations during the pandemic, launching Live From LA – a free music series broadcast from a specially designed studio location in Los Angeles. The series featured the likes of John Legend, Kesha and Cypress Hill. It also set up a separate 360° studio in London within the Victorian theatre at Alexandra Palace for its Wireless Connect three-day virtual festival. Artists included Stefflon Don, Mist and Steel Banglez.We worked with Wireless the year before, when it took place in Finsbury Park, and that was a really interesting broadcast,” says Matchett. “We streamed pretty much the Vintage Tom Design Arts Pettys Playing Guitar Music Costume T-Shirt festival and had around 250,000 fans tune in over the weekend to check that out. It was a great use case for us in terms of technology.The following year, everything had to be cancelled because of Covid so that gave us an opportunity to work with the Wireless team and put on a show that was totally virtual. The artists performed in real life, but they were in a closed, safe environment. We had around 75 acts perform through the course of that festival and that was great fun to curate.”One of the most memorable MelodyVR events to date was Liam Gallagher’s Down By The River Thames last December, which saw the ex-Oasis frontman and his band deliver a set broadcast from a barge travelling along the Thames.We had this run of shows last year in partnership with Live Nation,” notes Matchett. “Liam was the last show that we did towards the end of last year. It was an amazing setting, sailing down the Thames on a barge – very Liam, classic London – and it was pretty successful, I think there were around 35,000 tickets sold, if not a few more. It was largely Liam’s idea – he wanted to get the barge, he wanted to make this work and being able to facilitate that was fantastic.
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Obviously, none of us expected this pandemic,” he continues. “But we’ve managed to adapt and pivot slightly away from traditional concerts into our own studios in both Los Angeles and Vintage Tom Design Arts Pettys Playing Guitar Music Costume T-Shirt . It was great to see that artists were still willing to come out and put on a show for their fans. Whether it was Liam on the Thames or John Legend in LA, everyone was willing to try and give back to the community.”Yet the Napster name comes with a certain amount of baggage, so why adopt it?Brand awareness,” he explains. “In the music industry, everyone knows what Napster is. Outside of the music industry, people go, ‘Oh, is that still going?’ It is globally recognised as a music company and being able to relaunch that in an exciting way is part of the appeal. There was a lot of back and forth about whether we kept Melody or wrapped them both together, but we made the difficult decision to run with Napster as it’s a globally known brand name and there’s real value in that.Q: And so, without further ado, it’s time for Matchett to tackle a host of hot topics, including where VR goes next…to the MelodyVR brand
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